FEATURED PRODUCTS
Brainlane
Product Designer / Product Manager
Situation
I was responsible for setting the product direction (spanning UX, design, and roadmap prioritization) to increase conversion, validate our product with users, and support our investor narrative. The immediate goal was to drastically reduce onboarding drop off, helping more users reach the "aha" moment of clarity that would encourage them to engage with learning paths.
Solutions
- Definition of main OKRs and Success Metrics, to be validated with MPVs.
- Redesigned onboarding around the concept of "next best step".
- Design Skill based learner profile to increase full transparency between institutions, learners and stardarts
- Setup and Managed User Insights on HotJar and User Reseach Experiments.
- Rapid product experimentation in the form of test and proposals as bussiness trasnforms.
Monii
Product Designer
Situation
As the founding designer I set out to rethink how first-time investors engage with markets. Research revealed that many users were motivated by a lack of trust in institutions, yet felt overwhelmed by financial jargon and anxiety. Interestingly, a large number were already turning to ChatGPT to interpret news and market events. This insight sparked a core idea: instead of building another trading platform, we’d create an investing experience centered on learning, guidance, and confidence powered by context driven conversation.
Solutions
- Defined north-star metrics tied to user confidence, not just portfolio activity.
- Conducted qualitative interviews with 20+ first-time investors. Synthesized key insights around fear, lack of clarity, and emerging behavior of using AI tools as learning companions.
- Led usability tests across three prototypes to validate mental models and lower cognitive load.
- Designed a conversational UI where users could ask context specifc questions
- Simplified portfolio-building through goal based templates
- Championed the integration of an in-app LLM-powered agent to serve as an educational guide, not a financial advisor.
Killer Klowns From Outer Space: The Game
UX Lead / Product Manager
Situation
As Lead UX and Product Designer on a multiplayer asymmetrical game, I was involved from pitch to launch. I led both gameplay and UI decisions, ensuring that player motivations, creative direction, and implementation stayed tightly aligned. My focus was to build a scalable design process from the ground up, one that supported live collaboration across disciplines, streamlined iteration, and bridged the gap between design intent and engine implementation.
Solutions
- Supervised and mentored a team of 10+ designers, ensuring alignment across gameplay UX, UI, and interaction design.
- Creation of a design system compatible with both PC and console inputs.
- Built a prototype toolkit directly in Unreal Engine (atoms/molecules) bypassing Figma exports.
- Defined the full user flow from matchmaking to match start, team role clarity.
- Designed dual HUDs tailored for each team’s gameplay loop, reflecting distinct goals, pacing, and mental models.
- Supervised implementation with engineering, and contributed directly to frontend development in Unreal Engine.
- Championed Accesibility of all features and gameplay decisions.
Snapimals
UI Designer
Solutions
- Designed wireframes, mockups, and high fidelity UI elements, establishing a consistent design system for gameplay and progression.
- Co-created the game’s UI identity, balancing a stylish look with implementation efficiency.
- Developed HUD elements (health, timers, objectives) with responsive behaviors across screen formats and resolutions.
- Championed UX design of social features: friend invites, matchmaking prompts, and player presence.
- Created visually cohesive marketing assets across platform
Captain ToonHead vs The Punks from Outer Space
Lead UX
Solutions
- Redefined the onboarding experience into a story-integrated FTUX
- Designed contextual cues and micro-tutorials.
- Created prototype simulations directly in VR to test user flows, spatial UX, and interaction clarity.
- Created visually cohesive marketing assets across platform
- Produced immersive video mockups to demonstrate VR mechanics before development allowing stakeholders to see and feel the player experience early.
Key Outcomes
- 8/10 Steam score.
- 4.5 Meta Store review score.
- The new onboarding flow improved first-session retention by 38%.
- Narrative FTUX helped increase tutorial completion rate to over 90%, compared to under 50% in the original version.
- Engineers reported faster implementation cycles due to clearer UX documentation with both emotional and technical intent.
